By all means, any business needs it, be it small or big, but what is branding? What does it consists of?
The main problem is that small business don’t understand why would they need a branding strategy, they think that this would be a waste of money and let me tell you that you can easily waste money with branding, That’s why you need to hire a specialized PR solutions firm that knows and has the methods to do it right.
A correct marketing strategy can make a big difference between you and your competitors, and this can bring an edge to your business model because customers will unknowingly choose you over your competitors because they know you, they heard of you and this creates trust in your products.
Branding is all about creating a relationship with your customers, making them believe in your and thus buying your products over competitions products.
Many companies offer ”package branding solutions” and this alone should steer you away from those companies because for an effective marketing strategy you will need tailor made solutions for you and your company. You can’t apply the same strategy to an Auto Repair and a Brick&Mortar business because that wouldn’t suit either one or another, or even both.
How important is creating a plan before taking action?
Being in this marketing space for over 5 years you start to see and hear horror stories about other companies in the same field as you. I’ve had several clients over the time that said they hired a company with their branding which had a custom template already made and used that for all of their customers. He ditched them in a few months as he didn’t see any results from their branding and tried creating a strategy himself. It turned out that his self made solution was more effective by 156% than the strategy used before.
But considering the time he was putting into it turned out it would be better to try another agency, and let me say, when he came to us and told us he made his own branding I was politely going to refuse him as a client because most of these business owners, who make their own branding, expect results in matter of weeks and it’s impossible to do that for most businesses.
The thing that made me change my mind was how insistent he was in hiring us, and after reaching a verbal agreement that if things ”go south” we will immediately stop any work and our contract would be cancelled.
But after seeing his strategy I was amazed to see how good it was and how he managed to do it with only doing some internet reading.
We manage to bring his business in online space, in local radio, newspapers and doing some other things that I would prefer not to talk about because every agency has it’s own secrets.
Doing these we increased his customer base by an amazing 345% in the first 5 months of working with him. I really liked working with this client because he already had some strong concepts about it and we didn’t have to explain a concept too many time for him to understand it.
In the next couple of weeks I will show you some of the strategies we used on this business to increase it’s customer base.
To be continued.…